With the pandemic having restricted our movements there has been a thirst for nature. Not surprisingly, as people have been denied the chance of being outside for long periods, everyone has an urge to connect with the outdoors. People who have rarely seen a park, get the need to picnic, individuals who spend weekends in towns and cities want to walk barefoot along a beach.

As designers we set the scene and reflect the mood of brands and products that align in these senses. If you can’t go to the mountain, let the mountain come to you.

Organic, softer, natural designs are very much in vogue. The idea of mimicking nature, natural lights, softer, earthy colours and tones, natural gradients in colour schemes and flowing lines. It fits with the trends of minimalism, muted colour palettes, illustrations, there are colour filters designed to create natural ambiances, textures featuring water, wood, stone, etc.

FOULRY clients Pure Lakes and Australian Bodycare illustrate these attributes, developing a relationship between nature, product and customer.

The natural elements shouldn’t just be the preserve of skincare and other natural products but also work across commercial fields and act as a source of design inspiration for all.

#designwithnature #