TALKING BRANDING…
Branding is important because it makes an impression on your stakeholders. It allows your clients, employees and broader audience to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifies why your product or service is a better choice. Your brand is built to be a true representation of who you are as a business and how you wish to be perceived.
Branding is a name, symbol or design that is easily identifiable as belonging to that company. This helps to identify a business, product or service and make it distinguishable from other products and services.
There are many areas that are used to develop a brand including promotion, PR, customer service, reputation and of which your logo will therefore portray. All of these elements work together to create one unique profile.
Recognition
Branding is important because it is how a company gets recognition and understood. An important element of this is the company logo which essentially is the face of the company. The logo design should be simple but memorable, making an impression on an individual at first glance.
Customer Loyalty
Strong branding creates a positive impression of the company amongst consumers which means they are more likely to buy or repeat buy because of the familiarity and dependability in a brand they can trust. Once a brand is well-established, word of mouth is one of the company’s best and most dependable assets for generating sales.
Employee Pride
Working for a brand that is reputable makes working for that company more enjoyable and fulfilling. Brand collateral can help employees feel a sense of belonging to the company. This can be achieved through workwear, employee onboarding, newsletters and other communication. Employees working for a well branded company tend to be more satisfied and have a higher degree of engagement and pride in their work.
Trust
A professional appearance helps build trust with consumers, potential clients and customers. People are more likely to do business with a company that has a professional and trusted brand.
Promotion
Promotion strategies directly reflect the companies brand positioning by create a cohesive and appealing promotions which in turn helps achieve your branding goals.
Importance
Branding changes how people perceive your brand, it drives business and increases awareness.